The 8 NEWS OF SOCIAL MEDIA AND CONTENT MARKETING OF THE 1st WEEK OF JUNE (EP.9)

Benvenuto al 9˚Episodio di Content Marketing Today: i più importanti social media marketing facts dal mondo social media e content marketing, ogni lunedì mattina, da leggere in meno di 5 minuti.

HOT TAKES OF THE WEEK IN PREVIEW

  • The visibility war between TikTok, Instagram and YouTube continues at its peak;
  • AR and VR continue to be the next horizons on which brands and businesses must technologically prepare to do marketing in the coming years;
  • Twitter continues its path towards the business model of subscription content;
  • Despite the pandemic, the numbers confirm growing data for the hiring of roles and figures in marketing, especially in Big Corporate;
  • Direct interaction marketing via messaging continues to assert itself with greater consistency on all the main platforms: Facebook, Instagram, Whatsapp: it remains essential for online brands to prepare to integrate these opportunities into their Customer Service systems.

Ready? Go to the news! 😃

🔥 #Instagram introduces new tools for branded content and introduces multi-brands-listing.

* Source: https://business.instagram.com/blog/introducing-instagram-reels-and-live-insights-tools

🛒 #Twitter officially launches its premium version #twitterblue, features and premium content for subscribers.

* Source: https://blog.twitter.com/en_us/topics/company/2021/introducing-twitter-blue.html

📌 Remember? On January 01, 2021, Twitter acquires #Revue, a tool for managing #Newsletter, declaring its intentions to move ever more strongly towards subscriptions for premium content.

➡️ In early June launches #Tomorrow, a subscription for weather forecast integrated with Twitter.

*Source: https://blog.twitter.com/en_us/topics/company/2021/making-twitter-a-better-home-for-writers.html

🔎 What are the most sought after and in demand roles in the marketing industry today? Who can tell us better than #Linkedin itself? Out the report containing the fundamental data.

* Source: https://business.linkedin.com/marketing-solutions/blog/linkedin-news/2021/the-changing-marketing-jobs-landscape–key-hiring-trends-and-ins

💪🏼 The war between #YouTube and #TikTok continues. TikTok continues to grow and YouTube publishes music artists' remuneration figures over the past year (+ $ 4 BILLION 😱).

* Source: https://blog.youtube/news-and-events/4-billion-paid-music-industry/

📲 The trend of chat and conversation marketing continues to grow. Facebook officially announces new integrations for #Whatsapp with the aim of facilitating Customer Support for companies and officially releases the API for #InstagramDirect Message.

* Source: https://blog.whatsapp.com/new-experiences-to-make-business-messaging-faster-and-easier

💬 In the wake of the previous news: Facebook at the latest #F8 #developerconference declares that with the new messaging integrations, Instagram Direct, #FacebookMessenger and Whatsapp will work in a perfect coalition with our corporate CRMs.

* Source: https://about.fb.com/news/2021/06/f8-refresh-developer-conference/

🕶 Facebook publishes a new report containing the summary of all future opportunities of #AR and #VR for brands and businesses. Among the most important data:

  1. Forecasts of enormous innovation in medical education;
  2. Forecasts of new creative opportunities for ADVertising outside the box.

* Source: https://scontent.fcbr2-1.fna.fbcdn.net/v/t39.8562-6/10000000_3833007723477990_8947498561149605745_n.pdf/PDF_tc01a_DownloadTheFullReport_Image_Download.pdf?_nc_cat=107_Download.pdf?_nc_cat=107&dc_HT_C_CN&H_HT_C_A = discoent.fcbr2-1.fna & oh = 9c44dbc6fee4363e6bdca24b18608477 & oe = 60DFCEEE

Conclusions on the news of the week

Come possiamo vedere da ciò che accade in termini di social media marketing facts e sui punti nei quali le big tech companies stanno investendo risorse e attenzione, le nuove frontiere del marketing su cui mantenere gli occhi puntati sono:

  • Augmented Reality and Virtual Realty (especially the first) and their integrations in the phases of the customer journey (see the previous episode to learn more about the topic);
  • Paid content and monthly subscription;
  • The transition from one-to-many marketing to personalized and conversational marketing via messaging.

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