Google AdWords VS SEO: the definitive answer

google adwords vs seo

In this article we will answer the question: Google adwords vs seo: What is better? Content of the article SEO VS ADVERTISING: what to do? What is best to do? What is best to invest in? Starting from a production of contents with the aim of positioning them on Google or investing in paid advertising? Do both? We answer this in a definitive way ... Read more

Shopify Opinions: Pros and Cons, Everything You Need to Know

shopify opinions

In this complete analysis we will see not only how you can create a site with Shopify, but also each respective advantage compared to the most common platforms on the market such as WooCommerce, PrestaShop, Magento, Etc. You can start your free trial here: https: // www / start Shopify is a prominent name in the online store developer community, making it naturally… Read more

Authority content marketing: Gain authority and respect in your industry

authority content marketing

Today we are talking about a very hot topic… The Authority Content Marketing. Argument that is always proposed to us, asked and posed by our customers. For this article I have marked a few points to talk about… Let's go! What is authority content marketing Meanwhile, let's start from the central point of the question then we often talk about ... Read more

The TOP 10 Content marketing conferences 2019 Europe

Hello everyone, In this article we will talk about what are the top 10 Content Marketing Conferences that exist around the world, some are American, others (many I must say) also in any case located in Europe, some with prices, let's say more accessible, others with slightly higher prices but with advantages ... Read more

How to write a reminder email: 6 strategies and examples


I know why you are wondering how to write a reminder email. We've all been there - you sent an email and are waiting for the reply. Maybe you have sent a sales proposal. Maybe the proposal for a contract. Whatever it is ... The goal is to send him a reminder and increase the likelihood of him replying. PS: EXCELLENT STRATEGY. ... Read more

How to do Social Media and B2B Marketing

Managing an editorial plan that works on every phase of the #customerjourney is complex. We need to work on: - More formats and forms of content; - Different approaches and levels of awareness of the target; - More distribution channels. The reality is that, as long as it is managed by only ONE person, it is, paradoxically, easier: there are no unsynchronized work moments and ... Read more

Complete Guide to Define Content Marketing Strategy Goals

content marketing strategy goals

"Content is king": content is king. Content marketing is the undisputed trend, the technology of the future, the marketing of the 21st century ”. We bet you will hear it more and more often… Wrong? Believe it or not, you are right. But let's think logically: we are surrounded by a MIRIAD of contents. E-mails, YouTube videos, posts, ... Read more

The most significant content marketing statistics from 2017

In this article, we will show you the main facts and numbers through the use of statistics that demonstrate the effectiveness of content marketing. * SOURCE: Joe Pulizzi, Epic Content Marketing; Founder of To begin with, let's clarify that Content Marketing is the process of creating and distributing relevant and valuable content to attract and conquer audiences ... Read more

5 rules to follow for your Content Marketing Plan

content marketing plan

There are 5 elements in the development of a content marketing plan, often taken for granted, that we often all know perfectly well, that we have all heard a thousand times and that we know how to work ... These are precisely those elements that are not considered in the phase of creating a Content Plan Marketing. 1) SPECIFIC TARGET: The more the target is defined ... Read more

The single most impactful ingredient for a successful content marketing strategy

content marketing strategy

From 2017 to today we have worked on the contents of more than 180 companies strictly operating in the Italian market. We asked our BEST customers ever and who have mostly achieved extraordinary upheavals and successes through a content marketing strategy. And we asked them: What do you think was the single factor that mainly ... Read more

The Content Marketing Course that you absolutely must NOT do

🛑 # training IS NOT ALWAYS THE SOLUTION TO BUSINESS PROBLEMS. We always talk about how much the Italian #PMIs are under-trained, not updated on modern #marketing, lacking know-how on #digital, etc… To tell the truth, this perspective today is totally obsolete. The truth is that even today we meet new companies that ... Read more

WEBINAR FORMAT: How to generate leads with content marketing

Pillars Of Content Marketing

Introduction to the webinar format In this article we will tell you about what a truly interesting format can be, from a marketing and content marketing point of view. What advantages does it offer and above all I will tell you about this practice of using the webinar putting the attention and focus on how it is possible to transform webinars, ... Read more